The Influencer Fugures in Deleloping Urban Farming Tourism Concept at Kampung Tangguh Jawara Setu Perigi
R.M.W. Agie Pradhipta

Sekolah Tinggi Pariwisata Trisakti

Abstract

This study aims to determine the role of The Influencer in The Power to Change Anything. In a sleeping area of 3 hectares, Suhanda Johan (The Influencer) independently moves the community of RT 03 RW 05 Kelurahan Perigi Baru, Pondok Aren District, Pondok Aren District, South Tangerang City by converting the land into agricultural land and fisheries cultivation in the middle of a productive city and at the same time strengthen the food security of the surrounding community. This activity has become something viral and has been published in several media today, so that what was originally just an ordinary community activity, is now developing under the National Police Headquarters development program with the concept of Kampung Tangguh Jawara (Keep the Citizen^s Health Safe, Religious, Prosperous) and currently its development is towards the concept. Urban Farming Tourism.
How the role of The Influencer (Suhanda Johan) The Power to Change Anything initiates and encourages character change to provide a pioneer in moving the people of Kampung Setu Perigi to have and foster an unyielding spirit, independence and mutual cooperation in transforming unproductive land into productive and beneficial land for the community the surroundings. The involvement of coaching from other institutions in supporting the Kampung Tangguh Jawara program is also inseparable from being driven by the Penta Helix Strategic partnership which is the main key to synergy from the form of successful collaboration and elaboration in a Community Empowerment program.
This study used a qualitative descriptive method with surveys, observations and reviews for 1 year monitoring the location. Based on the results of the study, the results show that the role of an initiator or influencer is very dominant and is needed as a role model which is a strong driving factor in the success and sustainability of a tourist destination. Efforts made by a community who cares about their environment have made Perigi^s lo

Keywords: The Influencer, Kampung Tangguh Jawara, Urban Farming Tourism

Topic: Humanity and Social Science