Intention to use E-Wallet with Cashback System Lianna Wijaya*, Helen, Hardiyansyah
PJJ Manajemen, Binus Online Learning, Bina Nusantara University
Abstract
Recently, there are many e-wallet applications that provide cashback rewards to users after transactions at merchants or online shopping market places. By considering some of the applications of the advantage, such as increased sales and increased customer satisfaction, this research will create a theoretical model based on psychological factors of users to explain their level of acceptance in using e-wallet applications. The theoretical model is developed from the Technology Acceptance Model (TAM), namely trust, perceived risk perception, perceived usefulness, perceived ease to us and last but not least the developer reputation, so those can influence the user^s behavioral intention to accept e-wallet applications with a cashback system. The research findings show that following result. First,
The developer reputation is the most important and very significant to bulid the user^s trust to use the e-wallet application. Second, the e-wallet developer with positive reputation will create intention to use which influenced by trust. Third, the trust of users will create intention to use the e-wallet application.
Keywords: e-wallet- intention to use- technology acceptance model
