Post-crisis Communication to Re-promote Tanjungjaya Tourism Village Affected by Tsunami Disaster through Cikadu Edutourism Center Siti Dewi Sri Ratna Sari (a*), Astrid Haryanti (b)
a) Faculty of Economy and Communication, BINUS University, Jl. K.H. Syahdan No. 9, Jakarta 11480, Indonesia.
*: siti.sari[at]binus.ac.id
b) Faculty of Economy and Communication, BINUS University, Jl. K.H. Syahdan No. 9, Jakarta 11480, Indonesia.
Abstract
The end of December 2018 tsunami which hit Sunda Strait, had ruined some of tourism villages in Pandeglang Regency, Banten Province, Indonesia. One of them was Tanjungjaya Tourism Village that suffered from a negative image as a tourism destination. Stakeholders of the village had to carried out post-crisis communication activities to recover and rebranded the image of their village by re-promoting it through Cikadu Edutourism Center (CEC). The data collection method was in-depth interviews, enriched by observation. The result shows that the post-crisis communication activities carried out by the stakeholders of the village were only successful in the beginning by re-promoting heavily Cikadu Edutourism Center as the new brand of Tanjungjaya Tourism Village through website and social media of the village.This place became both a tourism attraction and an education center. Unfortunately, there were many internal conflicts among stakeholders of the village which restrained lately the village tourism development. As the conclusion, all stakeholders of the village must have a similar vision and target in developing their tourism village by socializing continuously CEC through formal forum discussions, website and social media to internal and external stakeholders of the village.
Keywords: Post-crisis Communication- Re-promote- Tourism Village- Tsunami Disaster- Place Rebranding
