Empowering Hotels Association to Survive After Covid-19 Pandemic. (A Case Study of Bali Government^s Communication Strategy)) Dina Sekar Vusparatih, S.IP., M.I.Kom, Handy Martinus, ST., MM., Dr. Eshaby Mustafa, Dr. Nurul Syazana Hishamuddin, Dr. Donny Abdul Latief Poespowidjojo
Bina Nusantara University
Universitas Utara Malaysia
Abstract
The impact of the Covid-19 pandemic on tourism is the most severe compared to other fields. Especially in Bali when tourism is the main economy for the people. This research was conducted to find out how the Balinese government is looking for solutions to save all elements of society. The approach used is qualitative with the case study method. The result obtained is that the Bali government has collaborated with existing hotel associations to communicate and exchange information in finding solutions that are realistic and acceptable to all tourism businesses. The more role members of the hotel association make the resulting solutions more effective in implementation.
