The Collaboration in YouTube Channels to Enhance Viewers for Entertainment Among Popular YouTubers in Indonesia (Case Study: The Performance of a Private University Students^ Choices as YouTube Viewers for Popular YouTubers^ Collaboration) Murty Magda Pane (a*)- Johannes A.A. Rumeser (b)
a) Character Building Development Center, Faculty of Computing, Dept. of Computer Science, Bina Nusantara University.
Kampus Kijang, Jalan Kemanggisan Ilir III no. 45, Jakarta 11480, Indonesia
*murty.pane[at]binus.ac.id
b) Faculty of Humanities, Dept. Psychology, Bina Nusantara University.
Kampus Kijang, Jalan Kemanggisan Ilir III no. 45, Jakarta 11480, Indonesia
Abstract
This study aims to provide an overview of students^ choices about which Indonesian YouTubers to collaborate with amongst them. The research used qualitative method started with a survey in a population of YouTube viewers, especially on top ten popular YouTubers in Indonesia. An ordinary survey was conducted as the beginning of the implementation of this research, based on top ten YouTubers in Indonesia and followed by text analysis to analyze the description of their choices. The 49 respondents from diverse departments mostly chose DC Channel and MB Channel as a pair to collaborate. Most descriptions as the reason for both YouTubers to collaborate were because both have qualified contents, one in the area of discussing trending topics in the society while the other is very humourous. These factors have made the students curious about the performance how entertaining if they work together in the collaboration project for their YouTube channels. The results showed that the students need digital entertainment which is smart yet entertaining.
Keywords: Students^ choices- popular YouTubers- collaboration project- digital entertainment
