TRANSFORMATION OF BUSINESS CULTURAL VALUES ON ENTREPRENEURS CHINESE OF ETHNIC IN KUNINGAN (Study of teaching materials of Social Studies in SMP) Pupu Saeful Rahmat
Lecturer of Economic Education Departement, Post Graduate School- Universitas Kuningan
Abstract
A primary issue in this study is the lack of information about successful entrepreneurs tips of ethnic Chinese descent in business and transformation of cultural values that did business so that success can not be followed by employers outside the ethnic Chinese descent. Less successful entrepreneurs to do with the knowledge acquired at the time they enrolled in schools receiving the knowledge derived from textbooks without other sources enriched derived from the results of studies such as the local environment tips the success of ethnic Chinese descent.
The purpose of this study is to find out the things that did by ethnic Chinese descent on (1) the values of tradition- (2) the characteristics of cultural values, (3) business ethics- (4) the process transfromation of business cultural value- (5) business cultural values that can be used as learning social studies education- and (6) the role of education in social studies reveal the cultural values of the ethnic Chinese business community of entrepreneurs descent. This study used a qualitative approach is done on the descendants of ethnic Chinese shopkeepers in the city center and some teachersof Social Studies in Kuningan. Data collection tool used: (1) in-depth interviews, (2) participant observation, (3) focus group discussion.
Based on data analysis results of this study as follows: (1) traditional values of ethnic Chinese descent, namely, maintaining health, learning in a variety of ways, doing good to others, believe in destiny from birth, believes hockey, feng shui, learn from reading a book, listening to conversations that are useful and practices, attitudes are more introspective in understanding the environment- (2) Characteristics of cultural values embodied in the activities of hard work, frugality, restraint, choosing to trade, cautious, saving, avoiding debt, dreams, remember our children and grand children, never say ^ no ^ to the customer- (3) Business ethics realized in the form of equity capita
Keywords: transformation, business cultural values, ethnic Chinese descent
