The Roles of Social Media for Small and Medium Enterprises (SMEs) in Indonesia During Covid -19 Juliana Berewot, S.Pd., M.Pd.
Communication Program
Faculty of Computing and Media
Bina Nusantara University
Abstract
The outbreak of COVID-19 has struck multi-sectoral such as health, education, hospitality industry, transportation, and businesses including Small and Medium Enterprises (SMEs) all around the world. Especially when the lock-down policy was administered to anticipate the increasing number of Covid-19 victims. The mobility regulation applied have turned all people and all sectors into online and social media instead of direct interaction. This paper is intended to describe the role of social media for SMEs in Indonesia during Covid-19. The qualitative research method was conducted by providing questionnaire and interviewing SMEs from three different cities in Indonesia. The data has shown that social media has played important roles for SMEs in maintaining their business during Covid-19. This research presents insightful findings which can be will be helpful for SMEs in maintaining their business during Covid-19.
Keywords: Social Media, Small and Medium Enterprises, and COVID-19
