PERCEPTION, MORAL VALUES, AND SOCIAL MEDIA: A STUDY ON COMMUNICATION ETHICS ESTABLISHMENT OF GEN Z
Ferane Aristrivani Sofian (a*), Siti Nahdiah (a), Nursamsiah Asharini (a)

Bina Nusantara University, Faculty of Economics ad Communication, Communication Department

Abstract

Perception is the main idea of communication that comes from interpretation. Human interpretation towards existed reality surrounding was relied on the moral values that they have about the reality. Most of the human moral values was obtained by family, education institutions, religion, even internet which decide our identity.
Gen Z was born between 1995 - 2010, this generation has been exposed the most to Internet, social networking, and other mobile systems thus called as the true digital natives. However, this condition did not form Gen Z to be more superior than the previous generation. Their dependencies of Internet must become the particular concern as Gen Z is designated to be the future leader.
This Study was aimed to figure out what and how Gen Z absorbed moral values from Internet especially social media that has influenced to their identity. This identity then applied to their social interaction in real live as well as virtual live. Qualitative approach with phenomenology research design was used to uncover the perception of Gen Z towards the reality around the which influenced by Internet.
The result show that Gen Z have ability to utilize technology to have virtual interaction as well as in real live. They have been aware of cybercrime and understand how to protect their identity on social media.

Keywords: Communication Ethics- Gen Z- Moral Values- Perception, Social Media

Topic: Education