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Abstract ABS-256

DIGITALISATION IS (NOT) STRICTLY HELPING PKL TO SURVIVE Nia Kurniati Bachtiar- Faqiyatul Mariya Corresponding Author: Nia Kurniati Bachtiar

Question from Dr. Z. Hidayat 2020.11.18 14:33:23 Dear Ibu Nia Kurniati Bachtiar, It is fascinating to discuss digitization in the SME sector because I also have concerns about capacity building. What are the variables that must be taken into account for the successful digitization of SMEs? Instead, what factors must be strengthened to help SMEs succeed? Does your research consider retail and distribution management techniques and digital marketing communication messaging skills among SMEs? Thanks.

Reply from Ms. Nia Kurniati Bachtiar 2020.11.19 10:00:05 Dear Dr. Z.Hidayat, Thank you for your great question. indeed I do agree that capacity building relates to digitalisation effort to SMEs. We used internet usage capability, innovation capability, adopter characteristic and learning barriers. What we found in the field that the eagerness of the subject to be digitalised is substantial before coming to other variables such as innovation, marketing and others. However, We haven^t covered digital marketing communication yet, I guess using it will be a big opportunity for further research. Hope to keep in touch with you Dr.Z.Hidayat

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