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Abstract ABS-19

Analysis of Decision Making Factors to Purchase Halal Cosmetics in Pekalongan City Nur Kholidah (a*), Muhammad Arifiyanto (b) Corresponding Author: Nur Kholidah

Question from Ms. Herlawati Herlawati 2020.11.17 22:36:59 Besides the halal raw material factor and the economic factor which is one of the buying decisions, is the promotion factor a decision to buy the product?

Reply from Ms. Nur Kholidah 2020.11.18 15:03:08 Sorry for the promotion that can be done for further research, because it is not included in my research variables, but is in the process Introduction Needs there are social factor variables in which there is an advertising model / brand ambassador.

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