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Abstract ABS-19

Analysis of Decision Making Factors to Purchase Halal Cosmetics in Pekalongan City Nur Kholidah (a*), Muhammad Arifiyanto (b) Corresponding Author: Nur Kholidah

Question from Ms. Sovia Masfuri Walidatus Sholihah 2020.11.18 13:17:17 Assalamualaikum Wr.Wb My name is Sovia. I would like to deliver my question to you. According to the result in picture 1 (response to cosmetic brands), are the respondents you used for sampling is representative? because the difference in responses of respondents on wardah product and other products is quite large. Thank you.

Reply from Ms. Nur Kholidah 2020.11.18 14:56:50 Already. In this study using purposive sampling technique. The sample in this study was selected based on the following criteria: 1. The population of Pekalongan City is female with a minimum age of 15 years. 2. Women who work and use cosmetics every day. 3. Women who already know about halal cosmetic products. Addition: If you look at conditions in Pekalongan, there are indeed many shops here selling the Wardah brand. Maybe that could also be the reason why respondents used the Wardah brand compared to other brands.

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