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Reply from Ms. Nuniek Nizmah Fajriyah
2020.11.18 13:53:45
this research is a quantitative research with SmartPLS 3.2.0 as analysis tool.
for academic: some researchers only do the research on such as price as the
independent variable. this research could add more knowledge about other factor
that could influence a customer to purchase halal cosmetics, that is religiosity.
for social: people are tend to buy product, especially cosmetics, not based on the
halalness. but they are tend to buy based on the price, variety, compatibility (to
their skin type). and people think that halal only what is eaten.
to government:
untuk pemerintah: the government is expected to be increasingly concerned with
the number of the circulation of cosmetic products, considering that Indonesia is
the country with the largest Muslim population in the world, tightening halal
products by issuing a mandatory halal logo on its products.
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