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Reply from Ms. Nur Kholidah
2020.11.18 15:01:40
In this study, the object of research is the female population of Pekalongan
City. The number of respondents who became the research object was 150
people with the sampling technique using purposive sampling. The method
used is descriptive method. This descriptive method is used in this research
because it is to observe the decision making process for purchasing halal
cosmetics.
Identification of the purchase process in this study is
1. Recognition Needs: Quality fit and advertising model / brand
ambassador
2. Information Search: Halal product, expiration date andCommercial
sources of alternative evaluation processes include the existence of halal
guarantees and respondents^ confidence in the safety and benefits of the
product.
3. The purchase decision includes where to buy cosmetics at a specialty
cosmetics store and the reasons for where to buy them because they are
convenient and practical.
4. The post-purchase behavior of the respondent is satisfied after buying a
halal product and the respondent keeps buying even though the price goes
up.
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