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Abstract ABS-27

The Effect of Promotion Through Social Media on Purchase Decision with Viral Marketing as An Intervening Variable (Case Study in XXX Donnuts & Coffee Kediri Consumers) Subagyo (a), Gesty Ernestivita (b), Meme Rukmini (c), Arthur Daniel Limantara (d) Corresponding Author: Arthur Daniel Limantara

Question & Answer to the Presentation

Question from Ms. Nurma Gupita Dewi 2020.11.18 11:49:03 Hello, I would like to ask you about, Is it effective to use viral marketing in promotion through social media? Is it effective to small entreprises? Thank you Replies: Reply from Mr. Arthur Daniel Limantara 2020.11.20 09:30:04 Absolutely yes, the customer behaviour since pandemic has been change. So, people tends to buy everything online to success physical distancing that announced by government. So.. viral markering is one of the way both for smes or big scale business or any kind of business to catch attention from big scale customer, since online world is very huge in users.

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