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Abstract
ABS-294
THE ROLE OF RELIGIOSITY ON PURCHASE DECISION OF HALAL COSMETICS IN YOUTH
Leni Susanti1,Muhammad Yusuf2
Corresponding Author: Nuniek Nizmah Fajriyah


Question & Answer to the Presentation

Question from Ms. Diesyana Ajeng Pramesti
2020.11.18 14:50:45

1. What the parameter in that research in measuring religiosity?


2. I heard in your presentation using qualitative method. What kind of qualitative
method that used in your research? May you explain more ?
Replies:

Reply from Ms. Nuniek Nizmah Fajriyah
2020.11.18 15:06:17

1. 5 daily prayers, observing the fast during Ramadan, paying zakat, sunnah
prayers, observe Islam^s order, avoid from halal, read holy Qur^an and avoid from
doing sins.

2. this research use quantitative method.

thank you


Question from Ms. Desi Nada Winarti
2020.11.18 13:59:40

why religion is used as a parameter to determine decisions in this research,
even though some teenagers do not give priority to the aspect of choosing the
cosmetics to use ?
Replies:

Reply from Ms. Nuniek Nizmah Fajriyah
2020.11.18 14:18:47

this research are expected to measure how far their religiosity or their awareness
about what they use (cosmetics). because some of the respondents assume that
halal is only for something that be eaten.


Question from Ms. Nurma Gupita Dewi
2020.11.18 13:25:27

ABS 126_Wulan Suryandani

Assalamualaikum I would like to ask you, what is the main problem of this research so
you are interested to made this study?

Thank yo so much.
Replies:

Reply from Ms. Nuniek Nizmah Fajriyah
2020.11.18 14:13:39

wa^alaikumussalam...

thanks for the question.
as explained in the presentation that the term halal is often associated with
food. However, this term basically includes a broad scope other than food.
Halal cosmetic products must not contain ingredients containing pigs, carcasses,
blood, human limbs, predators, reptiles and insects. Cosmetic ingredients
derived from permitted animals must be slaughtered according to Islamic law to
be considered halal.
This is not widely known by respondents. It is evident from the research results,
it was found that even though the respondents bought cosmetics that they
considered halal, they did not really care about its halalness. because the
respondent thinks that halal is only for food or be eaten. Therefore, more
respondents will provide information such as the suitability of cosmetics with the
respondent^s skin type when recommending halal cosmetics to others compared
to halal.

thank you


Question from Ms. Nur Kholidah
2020.11.18 13:22:02

Thank you Mrs. Leni for the presentation. Let me ask, can you explain what
what methods did you use in this study and what are the implications of this
research? thank you very much for your answer
Replies:

Reply from Ms. Nuniek Nizmah Fajriyah
2020.11.18 13:53:45

this research is a quantitative research with SmartPLS 3.2.0 as analysis tool.

for academic: some researchers only do the research on such as price as the
independent variable. this research could add more knowledge about other factor
that could influence a customer to purchase halal cosmetics, that is religiosity.
for social: people are tend to buy product, especially cosmetics, not based on the
halalness. but they are tend to buy based on the price, variety, compatibility (to
their skin type). and people think that halal only what is eaten.
to government:

untuk pemerintah: the government is expected to be increasingly concerned with
the number of the circulation of cosmetic products, considering that Indonesia is
the country with the largest Muslim population in the world, tightening halal
products by issuing a mandatory halal logo on its products.


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