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Abstract ABS-391

THE EFFECT OF SERVICE QUALITY, SOCIAL INFLUENCE, SOCIAL MEDIA AND HEDONIC VALUE ON PURCHASE DECISION THROUGH ATTITUDE AND PURCHASE INTENTION ON CINEMA XXI Amiril Azizah, Ahyar M Diah, Herlina Rahmawati Corresponding Author: Amiril Azizah

Question & Answer to the Presentation

Question from Mr. Bahrudi Efendi Damanik 2020.11.25 20:17:44 Why did the researchers raise the hedonic value variable to see what the audience considered to buy tickets in 21. The results of the study stated that Hedonic Value did not influence the audience to buy tickets, can you explain the reason? Thank You Replies: Reply from Mr. Bahrudi Efendi Damanik 2020.11.25 20:27:13 Thank You

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