The Feminist saga: A risk or an opportunity for Indonesian womenpreneur towards Feminist attitude in Twitter? Irmawan Rahyadi, Enny Khurniasari
Bina Nusantara University
Abstract
Performance of the social media communication system can be analysed by creating suitable digital method approach, measurement and models. The communication perspectives is shown by utilizing features in Twitter conversation and navigation system and image-based measurements together. This study report on the findings about the practical use of Twitter in womenpreneur accounts in Indonesia to reveal their interpretation and image production of Feminist concept. A digital methods approach to womenpreneur Twitter accounts are obtained. The data is qualitatively analyzed in relations to feminism concept. These are integrated to more accurately obtain communication data for the Feminism concept. It shows color scheme, topic, and event organizing as channel to interpret concept of feminism. In addition, the importance of gender is used to support the attitude information of the communication. Feminine image and relatable topics were key contributors to their own interpretation of the concept of feminism. The results advocate for a more nuanced understanding of the relation between social media conversation and social media users, as indications of awareness of feminism discipline.
Keywords: Twitter- Feminism- womenpreneur- social media- Indonesia
