The Role of Social Capital & Entrepreneurial Character in the Sustainability of Micro Businesses in the Covid 19 Period (Case in Womenpreneurs) Rochiyati Murniningsih1*, Eni Zuhriyah2, Dahli Suhaeli3, Rizky Utami4
1,2,3,4: Faculty Economies & Business UNIMMA
Abstract
The Covid 19 pandemic period is a challenging period to explore the phenomena facing Micro, Small and Medium Enterprises (MSMEs) in Indonesia. The history of the Indonesian economy notes that MSMEs are a sector that can withstand various crises. The number of MSMEs in Indonesia in 2014-2018 reached 64 million units of the number of business actors, as much as 50 percent of which are female MSME actors (womenpreneurs). Therefore, research related to micro-enterprise sustainability models, especially women-entrepreneurs, is very important in studying the competitiveness of MSMEs.
The objectives of this study are a) to analyze the effect of social capital on business continuity- b) analyzing the influence of entrepreneurial characteristics (Meredith et al., 1989) on the business continuity of womenpreneurs.
The research method used SEM PLS and descriptive caulitative analysis. Sampling with purposive sampling, with 60 micro business womenpreneurs.
Social capital (involvement of social organizations, innovation, easy access to production, ease of market access, information sharing, access to capital and cooperation) has a significant effect on business sustainability. Innovation and information sharing are determining indicators for the sustainability of the womenpreneur^s business. Entrepreneurial characteristics (five dimensions of entrepreneurship) have a significant effect on business sustainability. The future orientation of the vision is a determining indicator in the sustainability of the womenpreneur^s business.
The results of this study have contributed to the development of a model for the competitiveness of women-entrepreneurs in micro-entrepreneurs in times of crisis. In the short term, this study will help formulate policies related to micro-enterprises. In the long term, this study contributes to a model for strengthening the competitiveness of MSMEs in times of crisis
Keywords: womenpreneurs, social capital. entrepreneurship caracters, mikro scale