The mediating role of purchase intention toward purchase decision of mobile xiaomi Amiril Azizah, Muhammad Kiswanto, Armini ningsih, Uswatun hasanah
Politeknik Negeri Samarinda
Abstract
The purpose of this study is to analyze and prove the effect of Perceived Value on Purchase Intention on Xiaomi Mobile.The data were obtained from 145 Xiaomi mobile user from Samarinda City in Indonesia.This research use sampling technique of the Accidental Sampling . Data from respondents were tabulated and tested using statistical methods. Data has been tested for their level of validity and reliability. Results of the test instruments of the research questions were declared valid (coefficient value> 0.30) and declared reliable (value of the error> 0.60).Based on the results has been done, it can concluded that Perceived Value, country of origin, product quality, have a significant effect on Purchase Intention on Xioami Mobile. Meanwhile, price, product quality have no significant effect on Purchase Intention on Xiaomi Mobile. Perceived value has no significant impact on purchase decision on Xiaomi mobile. Price, country of origin, product quality have significant impact on purchase decision on Xiaomi mobile.
Keywords: Perceived Value, Price, Brand Image, Country Of Origin, Purchase Intention, Purchase Intention
