Measuring a crowdfunding intention during covid pandemic using Planned Behaviour Approach Purnama Putra
Islamic Banking, Islamic Studies, Universitas Islam 45, Bekasi, Indonesia
Abstract
Since March to early October 2020 COVID-19 (Corona Virus Disease) has caused global outbreaks by infecting 33,842,281 people and 1,010,634 deaths. Covid-19 has become a pandemic that has resulted in casualties and has had a multi-dimensional impact, Even though, there are crowdfunding movements as a form of social care. This study aims to analyze what factors influence people^s intention in crowdfunding movement for solidarity in pandemic era using Planned Behavior Theory. Data were obtained using gform with samples from representatives of Bekasi residents then processed using SPSS software with multiple regression models. The results of data processing show that the factors based on Planned Behavior, namely: attitudes, subjective norms and perceptions of behavior control simultaneously have a significant positive effect on the increasing intention of the Bekasi city community in the crowdfunding movement. The results of this study are expected to be able to encourage the government and social institutions to optimize the factors that encourage people^s intention to do crowdfunding as a form of solidarity with better management, not only incidental movement.
