factors affecting college students intention to use server based electronic money Muhammad Arifiyanto SE(a)., M.M, Nur Kholidah S.E.,Sy., M.E(b)
(a) Faculty of Economic and Business
University of Muhammadiyah Pekajangan Pekalongan
JL K.H Mas Mansyur No 2 Bendan Pekalongan
manajemen.arifiyanto[at]umpp.ac.id
(b) Faculty of Economic and Business
University of Muhammadiyah Pekajangan Pekalongan
JL K.H Mas Mansyur No 2 Bendan Pekalongan
Abstract
Money as payment tools has developed rapidly over time. The development of money is also affected by the development of information technology, that created electronic money. Transaction volume and transaction value of electronic money has increase recently with the
increasing of customer needs on payment tools. Many factors influence the consumer^s desire to use electronic money. The study aims to analyse the effect of product knowledge, promotion, perceived of usefulness on intention to use electronic money based server.
This study was conducted at the The Faculty of Economics and Business University of Muhammadiyah Pekajangan Pekalongan students with a total sample of 183 respondents drawn using purposive sampling technique. Data processing is done by using analysis data includes the validity test, reliability test, normality test, multicolinearity test, heteroscedasticity test, linear regression analysis, F-test, t-test, and coefficient of determination test.
The results of this study indicated that all variables have a positive coefficient values. Perceived of usefulness has the greatest influence on intention to use because it has the largest regression coefficient 0,722. and product knowledge has regression coefficient 0.204.
Keywords: electronic money, intention to use, product knowledge, perceived usefulness
