Influence of Demographic Characteristics, Rice Cultivation Methods, and Value Chain Attitude on Operational Efficiency of the Organic Rice Industry in Thailand Pensri Jaroenwanit*, Piyada Daowadueng, and Patcharee Hongthong
Faculty of Business Administration and Accountancy, Khonkaen University, Thailand
Abstract
This research aimed to study the influence of demographic characteristics, rice cultivation methods and value chain attitude on operational efficiency of organic rice industry in Northeastern Thailand. Field survey research was employed for this study. Data were collected from 300 samples who have been involved in the value chain of the organic rice industry in the Northeast of Thailand. Data analysis by using the 4 stages of Inferential Statistics which are: Confirmatory factor analysis (CFA), Path Analysis, Structural Equation Model Analysis (SEM). The results showed that the demographic characteristics of the farmers, rice cultivation methods, and value chain attitude influenced on the operational efficiency of the organic rice industry in Northeastern Thailand
Keywords: Value Chain, Organic rice, Operational efficiency, Competitive Competency
