Analysis of the Strategy of Islamic Philanthropy Institutions to Increase Muzakki Loyalty (Study at Lembaga Amil Zakaf Dana Kemanusiaan Dhuafa (LAZ DKD) Kota Magelang)
Nurodin Usman1, Agus Miswanto2, Subur3

1, 2 Department of Islamic Economics Law, Universitas Muhammadiyah Magelang, Magelang 56172, Indonesia
3 Department of Islamic Education, Universitas Muhammadiyah Magelang, Magelang 56172, Indonesia

Abstract

Introduction: The amil zakat institution has grown rapidly in Magelang. Among these institutions, some are LAZ at the national scale, provincial scale, and district or city scale. The large number of amil zakat institutions creates a synergistic relationship as well as competition between them. Each institution must try to win the competition, especially in relation to the institution^s service to muzakki

Purpose of the study: This study aims to describe the strategy implemented by LAZ DKD to increase muzakki loyalty so that they continue to pay their zakat funds through LAZ DKD and not move to other institutions.

Methodology: This study is the result of qualitative descriptive research. The theory used is the theory of customer satisfaction

Main Findings: The results showed that LAZ DKD has implemented a strategy that aims to increase muzakki loyalty so that they always pay their zakat funds through DKD, both in terms of brand loyalty and institutional loyalty.

Implication of this study: The implication of this study is to provide recommendations to LAZ to always maintain and increase the loyalty of muzakki through programs that can convince them to remain loyal to the institution

Keywords: Customer Satisfaction, Muzakki Loyalty, Amil Zakat Institution

Topic: Religious Studies