THE EFFECT OF SOCIAL RESTRICTION AND NON-CASH PAYMENT ON ONLINE SALES VOLUME DURING THE COVID-19 PANDEMIC
Faridha Nurazizah Yasirrahayu

Sekolah Tinggi Ilmu Ekonomi Syariah (STIES) Indonesia Purwakarta

Abstract

The sale of goods is a major activity carried out to distribute the products to be widely accepted by the public. During the 4.0 industrial revolution, sales of goods began to shift from offline sales to online sales. Online Sales Media is a website-based e-commerce platform or seller^s social media. Likewise, online payment methods can use non-cash payments, which are directly connected to the buyer^s Debit / Credit card or e-money. The first quarter of 2020, Indonesia experienced an infectious disease that spread from human droplets namely Covid-19 (Corona Virus Disease 2019) originating from Wuhan, China. In tackling infectious diseases with pandemic status, the Indonesian government^s attitude to take steps Social restriction or social restrictions (PSBB) in various regions in Indonesia to avoid the widespread spread of covid-19 massively. This paper aims to determine the effect of social restriction and non-cash payments on online sales volumes during the co-19 pandemic. The method used in this paper uses the method of literature, documentation, quantitative statistical analysis approaches and surveys of 40 culinary sector traders who use the online sales system in kec.purwakarta, kab.purwakarta, the results obtained indicate that social restriction and non-cash payments simultaneously and proved to have a positive and significant effect on online sales volume during the covid-19 pandemic.

Keywords: Social restriction, Non-cash payment, Online Sales Volume, Covid-19

Topic: Economics