DIGITALISATION IS (NOT) STRICTLY HELPING PKL TO SURVIVE
Nia Kurniati Bachtiar- Faqiyatul Mariya

Universitas Mnuhammdiyah Magelang

Abstract

This Covid-19 pandemic teaches us a lot of things, especially that we have to pay attention to our less advantage community such as informal worker, small trader, street vendor (PKL) and else. Most people consider that those people need to adapt to technology in order to secure their business. On the other side, utilization of technology in all industries are unavoidable. Since the internet of things dominate the way of business, entrepreneurs are forced to be able to implement every element of technology to their businesses. The data in 2017 indicated that 53% business in the world both large business and small business have already depended their activities in technology and the usage of internet network (Insight, 2017) and this number is still enhancing. However, question arises, if digitalization is significant for both large and small enterprises, how about to stand alone business alike street vendors? Will the case still the same?. Mainly, the privilege of digitalization has not been tested for street vendors especially to mobile street vendors whom going around neighborhood to sell their products. This is interesting since data in 2016 shows the number of street vendors in Indonesia reached 18,9 million. Roughly, digitalization may help street vendors to survive. Nevertheless, is it data talks? Or is it just an assumption?.
For certain, this modern world needs a modern approach as well and digitalization is one key answer for that especially for business survival. This research will discuss deeper to the impact of digitalization to mobile street vendors and finally reveal whether digitalization is all they need or perhaps there is another approach required for them. The research will focus in Magelang which have countless mobile street vendors from food, snack to utility products
Qualitative perspective will be carried out for this research. It will start by collecting data of the number of mobile street vendors in Magelang. To limit respondents, purposive s

Keywords: Digitalisation, Entrepreneurship, PKL, Innovation, business sustainability

Topic: Other Social Sciences and Humanities