Kansei Factor in Developing Design Of Women^s Bag Materials Of Combination of Doyo Woven Fabric and Genuine Leather
Dita Andansari, Said Keliwar

Politeknik Negeri Samarinda

Abstract

Typical East Kalimantan Handicraft is one of the fields that has a major contribution in improving the regional economy. Craft is one of the creative industry sectors and creative industries in Indonesia contributes an average of 6.3 percent of GDP to the total National GDP with a value of Rp. 104.6 trillion in 2002-2006. However, there are not much product developments have been carried out by the UKM Crafts in East Kalimantan. There has been no attempt to develop products based on the customer preferences for handicraft products. These special East Kalimantan handicraft products can contribute to one of the East Kalimantan Regional Medium-Term Development Plans, namely the development of ecotourism as souvenirs or souvenirs. The previous research has been conducted to determine community preferences for doyo woven fabric bag . The result is that design of doyo woven fabric based on the design characteristics obtained from the research results are design alternative 1 with the composition of the handle product elements is a ring, the front half cover, the zipper pocket, the gusset, the connection with a strap and button and the material is a combination of a doyo ulap woven fabric and genuine leather. There has never been any research on the development of bags made of doyo woven fabric and genuine leather which are adjusted to the preferences of the community. The methodology used in this research is factor analysis is part of kansei engineering. From the research, it can be concluded that factors that influence people^s preferences in choosing bags made of doyo woven fabric and genuine leather are the main factors: Emotional Appeal and Design with a variance of 29.003%, color factor with a variance of 16.624 %, design details factor with a variance of 11.864% and material factor with a variance of 9.728%.

Keywords: development- bag- factor- doyo woven fabric and genuine leather -East Kalimantan

Topic: Other Social Sciences and Humanities